10 Real Estate Marketing Ideas for February
Feb 02, 2023Happy LOVE month! February is a great time to come up with creative and fun ways to spread the love to your clients and thank them for their business and referrals. Below is a list of ideas to get you started.
1. Send an Email Newsletter
Stay top of mind with your past and future clients by sending out a monthly newsletter. Be sure to provide something of unique value that people will enjoy (Example: a free resources, upcoming local events calendar, or a market update). Give them something to expect and look forward to receiving each month!
2. Expand Your Marketing Skills By Attending a Live Event or Training
Continue to grow your skills in key areas of marketing. Attend a live event, mixer or online training to expand your knowledge of things like social media, email marketing, video, etc. We are hosting a free Video Marketing Masterclass on February 7th at 11 am MST. We would love to see you there! Register here.
3. Post an Engaging Valentine’s Day Story
When you’re low on content ideas, look at the holidays for the month. In February, use Valentine’s Day to engage with your audience via a video or a photo of your team.
Try a “this” or “that” poll, ask your audience where their favorite local date spot is with a question sticker, or quiz your audience on the history of Valentine’s Day.
Valentine's Day video scripts an social media posts are included in the Bee Epic Marketing Membership.
4. Post about the Super Bowl
Engage with your audience by asking which team they are rooting for, post a meme about the super bowl.
5. Post a Video Tour of Your Listing
Get the attention of potential buyers by walking through your listing and pointing out all the amazing features. Place stickers on your stories to generate engagement.
6. Use a Trending Reel Audio
Instagram Reels are shown to people who do not follow you through the Reels tab, unlike your regular feed posts. You’ll see much more engagement than other posts using Reels – specifically by using a trending audio.
7. Show Local Accounts Some Love
Love is in the air! Support local business owners and reach more accounts by supporting local this month. Feature different local businesses, tag them and engage with users who engage with these businesses.
8. Deliver a Special Gift or Pop-by
Stay top of mind with your past clients or community by sending them a little something! Deliver Valentine’s goodies, or write a note to let them know you’re thinking of them.
Grab printable resources, like post cards and pop-bys, in the Bee Epic Marketing Membership.
9. Touch Base with Your Clients with a Themed Postcard
Show how much you appreciate your outstanding clients for their loyalty and trust as they continue to shower you with love by referring their friends and family! Below are some postcard examples from our members.
Get postcard templates you can easily personalize in the Bee Epic Marketing Membership.
10. Schedule a Branding Photoshoot
In a study of 1.1M photos on Instagram, posts that included a person’s face were 38% more likely to get engagement than those without faces (Georgia Tech).
We highly encourage our members to use personal photos in the content they share on Instagram. It’s a guaranteed way to boost your post’s engagement and profile reach.
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